Marketing Insights
Resources
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
7 B2B MARKETING STRATEGIES YOU NEED TO KNOW
7 of the year's most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.
The Product Leader’s Guide
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise
Customer experience is the new management battleground
MARKETING INTELLIGENCE REPORT
Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…
Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews
Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights
TRADITIONAL AFFILIATE MARKETING METRICS DON’T WORK
TRADITIONAL AFFILIATE MARKETING METRICS DON'T WORK. Download Pepperjam's Metrics That Matter infographic today!
Compliant omni-channel automation: How to be a responsible marketer?
With an increase in privacy regulations, tech changes and the deprecation of third-party tracking technologies, marketers are being challenged to transform how they acquire and retain customers and their data.
The ultimate guide to consent and preferences for marketers
Think about the brand experiences you have today. No matter what industry you’re in, all of these experiences run on the same fuel — data
MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities
Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.
Three Buyer Behavior Myths Debunked
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions
See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?
Revealing What’s Fact and What’s Fiction
Biggest buzzwords in the B2B sales and marketing space in 2020
12 business decisions you can optimize with conjoint analysis
What is conjoint analysis, how does it work, when, and why to use it?
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights. To really change your business, they should inspire targeted action, provide tactical tools, Identify clear action items, define a tangible goal, and demonstrate ROI