You've got their attention, now what? Make that well-earned click count by creating high-converting demand generation experiences and nurture those leads to sales-ready status!
When it comes to lead nurturing, marketers simply aren’t seeing the results they used to.
Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture with different needs and different levels of engagement.
That’s the likely reason 90 percent of marketers see their nurture programs as average down to just plain ineffective. But we're here to help!