Why Read This Report
In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM, Censhare, Digizuite, MediaBeacon, Northplains, Nuxeo, OpenText, Sitecore, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery professionals select the right one for their needs.
Key Takeaways
Aprimo, Adobe, And OpenText Lead The Pack Forrester’s research uncovered a market in which Aprimo, Adobe, and OpenText are Leaders; Sitecore, Bynder, Widen, MediaBeacon, CELUM, and Nuxeo are Strong Performers; Censhare, BrandMaker, Digizuite, and Canto are Contenders; and Northplains is a Challenger.
Usability, Work In Progress, And Integrations Are Key Differentiators
As DAM gains broader adoption in more organizations, improved support for usability, work-in-progress assets, and enterprise integrations will dictate which providers will lead the pack. Vendors that provide superior capabilities in these areas position themselves to successfully deliver a differentiated experience to their customers and stand out in an increasingly crowded field.
