The ultimate guide to consent and preferences for marketers

As data privacy regulations become stricter and first-party data becomes more vital, this guide from OneTrust enlightens marketers on how to optimally gather, manage, and utilize such information responsibly and ethically. The book takes readers on a step-by-step journey, demystifying complex aspects of privacy regulation compliance and demonstrating how to align marketing practices with user consent.

This eBook empowers marketers to foster trust with their audience, build stronger relationships, and, ultimately, drive sustainable business growth in the age of consumer-centric marketing.