Agility in market research: How to move fast in times of change

Consumer behavior has shifted dramatically since early 2020. Stay-at-home orders forced people to rethink how they shop, eat, and interact with brands. As a result, companies needed

to make rapid adjustments to engage customers and improve the experience.

Research teams have an important role in helping their companies navigate this dynamic environment. And that means prioritizing and evaluating research efforts to ensure they’re delivering the insights that support decision-making and drive action.

Chobani and Uber Eats are two examples of companies that pivoted their research efforts to uncover critical insights that helped them respond to changes in their markets.

In this ebook, Maria Voronina, strategic planning manager at Chobani, and Steven Wengrovitz, head of research at Uber Eats, provide practical guidance on how you can use real-time research insights to help your organization adapt and succeed during times of change.

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