Whitepaper

How to Evaluate a B2B Contact Data Provider

Leading B2B data providers help companies maximize their sales department's productivity and effectiveness through tools and information that help ...

Financial Technology
Marketing Technology
Data Center
IT Management
Market Research
Whitepaper

DATA-DRIVEN SALES: USING REPORTS AND DASHBOARDS TO GIVE YOURSELF AN EDGE

How the right reports, dashboards, and sales forecasting can help dramatically improve your sales performance and help you to fully embrace the era of big data

Data Center
IT Management
Market Research
Marketing Analytics
Financial Technology
Whitepaper

Why you need AI in your enterprise content strategy

The ins and outs of how and why you should leverage AI as part of a Cloud Content Management strategy to drive innovation in your digital workplace and digital business.

IT Management
Marketing Technology
Market Research
Cloud Computing
Data Center
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Transform CX insights from industry buzzword to business-changing ROI

Download this brief for 5 tests your teams should be applying to CX insights

Marketing Analytics
Market Research
Whitepaper

The cognitive effect on automotive - Unleashing exceptional experiences from an abundance of data

To understand the potential impact of cognitive computing on the industry, we analyzed responses of 500 auto industry executives worldwide who participated in a 2016 IBM Institute for Business

Marketing Technology
Market Research
Data Center
IT Management
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THE PATH OF EXPERIENCE

The five milestones to experience-driven commerce by Adobe

Marketing Analytics
Market Research
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Reinventing enterprises with Intelligent IoT

Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises

Marketing Analytics
Market Research
Marketing Technology
Email Marketing
Whitepaper

Accelerating security - Winning the race to vehicle integrity and data privacy

Starting with Design, most conversations around vehicle security quickly turn to the threat to in-service vehicles and data privacy, both of which are aspects of the Drive phase.

Financial Security
Storage
Market Research
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15 Ways to Turn Your E-Commerce Data into New Revenue Opportunities

Here's How You Turn E-Commerce Data Into New Revenue Opportunities. 15 tactics you can use right away to grow your company …

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Whitepaper

The essential guide to text analytics for CX pros

Download this guide to learn how SMG's text analytics technology provides rich input from open-ended questions to help drive action at every touchpoint, top-tier accuracy with customized libraries + data science, and powerful reporting that turns data into actionable insights 24/7

Market Research
Whitepaper

THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

Market Research
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In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

Be empowered by the loss of third-party cookies when you adopt a first-party data strategy - Click here to read more

Market Research
Email Marketing
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2021 State of the CDP - How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of Customer Data Platforms.

Market Research
Whitepaper

Web Forms for Sales & Marketing Teams

Dig deeper into using FormAssembly on your sales or marketing team with our newest eBook: “Web Forms for Sales & Marketing Teams.” In this eBook, we cover plenty of reasons to use FormAssembly to improve sales and marketing efforts, in addition to best practices for creating forms and what to look for in the ideal form solution.

Market Research
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CUSTOMER IAM - ULTIMATE GUIDE

Understanding the opportunities that CIAM brings, how it’s different than enterprise IAM and how to choose and implement a CIAM solution may seem like a daunting task. This guide will put you on the right path to selecting the best CIAM solution for your enterprise.

Market Research
Storage
Webinar

Google + Tealium: How to Pave a Path to Privacy-Centric Advertising

Market Research
Strategic Marketing
Webinar

How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands

Market Research
Strategic Marketing
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4 retail industry trends shaping the future of customer experience

It's been a landmark year of changes and operational challenges for the retail industry, and SMG has been closely tracking consumer behavior since COVID-19 was declared a pandemic in March. In this piece we've used research from US + UK consumers to analyze the current environment and discuss what's next for retailers

Market Research
Email Marketing
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The State of Customer Experience Management, 2019

To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.

Email Marketing
Marketing Analytics
Market Research
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The Total Economic Impact™ Of Qualtrics CustomerXM

Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.

Email Marketing
Marketing Analytics
Market Research
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Case Study: Real-Time Analytics Boost In-Store Sales

A case study into how EC Life’s general manager looking for Real-Time Analytics as a solution to improve in-store sales

Market Research
Email Marketing
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The Joy of Data Cookbook - Powerful Use Cases for Customer Data

Find out what ingredients make up the campaigns that will create joyful customer experiences

Marketing Analytics
Marketing Automation
Marketing Technology
Market Research
Email Marketing
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IDaaS FOR THE APP DEVELOPER

Read this white paper to gain a deeper understanding of why you should care about customer identity and access management?

Financial Security
Software
Market Research
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Agility in market research: How to move fast in times of change

Maria Voronina, strategic planning manager at Chobani, and Steven Wengrovitz, head of research at Uber Eats, provide practical guidance on how you can use real-time research insights to help your organization adapt and succeed during times of change.

Market Research
Marketing Analytics
Technology Solutions
Network
Human Resources
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4 Steps to Calculating the ROI on Customer Experience Intelligence

In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence. In this eBook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence

Market Research
Email Marketing
Data Center
IT Management
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Are Your Third-Party Tools Putting Your Data at Risk?

So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?

Marketing Analytics
Market Research
Data Center
IT Management
Storage