Deep links have a storied history as an essential element of attribution. In early 2015, the term and its associated technology barely made sense to even the savviest technical marketer.
Today, it’s a ubiquitous element of every marketer’s jargon and attribution stack.
But while many recognize the overall importance of deep linking to the mobile user experience and high-performance paid marketing, few truly understand how things work and how deep linking can be leveraged to drive results.
It's no surprise that deep linking has become more complex and confusing with the advent of Apple Universal Links and Android App Links.
But it doesn’t have to be confusing; the goal of this guide is to provide you with everything you need for understanding deep linking, recognizing its value to your business, and learning how to employ it in your attribution strategy.