Marketing Data
Resources
GigaOm Radar for Unstructured Data Management: Business Focused Solutions
This GigaOm Radar report highlights key unstructured data management vendors and equips IT decision-makers with the information needed to select the best fit for their business and use case requirements.
The Marketers Guide to Deep Linking
The goal of this guide to provide you with everything you need for understanding about deep linking, recognizing its value to your business, and learning how to employ it in your attribution strategy.
MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities
Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.
Google + Tealium: How to Pave a Path to Privacy-Centric Advertising
When the powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead, Namrata Chakrabarti, and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem.
Ridefinizione del costo totale di proprietà nell'era dell'IA
Con il 75% dei knowledge worker che utilizzano già l'intelligenza artificiale nel lavoro quotidiano, le organizzazioni devono fornire una base sicura, conveniente e integrata per l'innovazione con l'IA o rischiano di rimanere indietro. Eppure molte aziende valutano ancora il costo totale di proprietà (TCO) basandosi solo sui costi anticipati, senza considerare l'impatto dell'intelligenza artificiale sulla sicurezza, sulla produttività e sull'innovazione.
Il caso di consolidamento IT
Il ritmo odierno della proliferazione dell'IT non è più sostenibile. Ogni strumento di produttività, requisito di sicurezza e iniziativa di IA introduce un'altra soluzione specializzata da gestire, che aumenta i costi, le complessità e le lacune in termini di sicurezza.
Prepara la tua organizzazione al futuro del lavoro con una base sicura per l'utilizzo dell'intelligenza artificiale
Il 79% dei leader aziendali concorda sul fatto che l'intelligenza artificiale sia necessaria per rimanere competitivi. Le organizzazioni hanno bisogno di un percorso sicuro per progredire con la trasformazione: una soluzione di produttività efficace può consentire loro di reinventare i processi e promuovere l'innovazione.
Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions
See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?
How to Build Marketing Dashboards That Don't Suck
Best Practices for Building Better Dashboards
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
Five Questions to Ask Your CDP Vendor
Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?
10 Tips for Social Media During the Coronavirus Crisis
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
Becoming A Future Forward Enterprise - How to disrupt your industry with confidence
In this Frost & Sullivan whitepaper you can learn how to disrupt your industry with confidence, how to self-fund a Future Forward enterprise...
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
