The Total Economic Impact™ Of Moxie Kbot: Cost Savings And Business Benefits Enabled By Contextual Guidance
Download this commissioned study from Forrester Consulting to get an in-depth look at why organizations choose Moxie Kbot. The interviews revealed that key results from the Kbot investment include:
INCREASED CONVERSION RATE FOR ADDITIONAL PROFIT.
Organizations credited Kbot with substantially increasing their conversion rates, in some cases elevating it to as high as 13%. By proactively informing customers along with various steps in the customer journey, organizations were able to improve digital containment and reduce abandonment along the path to purchase.
IMPROVED CONTACT CENTER EFFICIENCY.
By proactively providing the right information to the right customer at the right time, Kbot eliminates the need for customers to reach out to organizations’ contact centers. A contact center director from the retail and eCommerce industry noted: "We wanted a solution that would guide customers through their journey and reduce contact volume, especially for simple questions."
REDUCED RELIANCE ON INTERNAL DEVELOPMENT TEAMS
Kbot takes customer experience development out of the IT department and moves it into the business groups. This brings two benefits: 1) an increase in speed to develop digital engagement solutions and 2) a decrease in the cost of doing so.